Peter Velardi, Author at KPItarget

Webinar: How to Align Marketing & Sales Around the way B2B Buyers Buy

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Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by sharing techniques to gain a greater understanding of your buyer’s needs, motives and dive deeper into the decision-making process. We follow that up with the steps necessary to build a process that aligns your marketing and sales efforts around the buyer. Take a listen and learn something actionable today! Read More

Beauty & the Beast: Dissecting The Evolution of SEO Best Practices

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Since the beginning of search engines, you’d be hard pressed to find a marketing channel that has changed & rapidly evolved as significantly as search engine optimization (SEO).

The days of endless keyword stuffing, code manipulation, and spamming back links to rank for the keywords you wanted has come to a necessary end. Google has constantly evolved the way it indexes and ranks websites, and today more than ever, the success of your marketing & website itself depends on how well you can keep up and tweak your meta-data & content strategies accordingly. Read More

The Power of Social Selling

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The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order to form new relationships and nurture these new leads down the sales funnel is the essence of social selling. When done correctly, you and your business will be right in front of potential customers at the right time, and more importantly, with the right message. It’s no secret that your top competitors are already using these tactics to get ahead. Read More

How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?

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As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of the ads that have lived on the right sidebar in their search results. These changes were expected to be finalized on February 22, and leave many marketing professionals wondering about the potential impacts. Read More

2016 Marketing Plan

3 Marketing Philosophies You Need to Adopt in 2016

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It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles are as predictable as the seasons, they still serve as a valuable reminder that there are always thoughts and trends surrounding marketing efforts that can be adopted or refined, and what better time to explore these items than the beginning of the year. Read More

Marketing ROI KPItarget

Marketing ROI: How Much Money Should I Spend?

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Figuring out what your budget is for your next marketing campaign can be tricky, if not intimidating. For most business owners, marketing campaigns seem like an easy way to spend money without really understanding your ROI. The money may seem like it is dropping into a black hole.

This issue becomes exacerbated by the fact that every company needs to discover the right budget level for themselves because marketing campaigns differ from industry to industry, and company to company. To have a successful marketing campaign, you will need to develop a unique marketing strategy that works for your products or services and target market. Read More

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