Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by sharing techniques to gain a greater understanding of your buyer’s needs, motives and dive deeper into the decision-making process. We follow that up with the steps necessary to build a process that aligns your marketing and sales efforts around the buyer. Take a listen and learn something actionable today!
Learn more about how KPI Target can help you achieve your marketing goals and generate KPI-driven MQL’s that will convert for your business.