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All posts by Bret Rachlin

Blog Posts

“10/10! I Will Recommend Your Brand to a Friend”

Author: Bret Rachlin, Chief Revenue Officer @KPItarget If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Author: Bret Rachlin, Chief Revenue Officer @KPItarget Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve ...

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Blog Posts

Does Your New Martech Application Help You Resonate?

Author: Bret Rachlin, Chief Revenue Officer @KPItarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target ...

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Do Your Buyers Know More About Your Solution Than You Do?

Author: Bret Rachlin, Chief Revenue Officer @KPItarget With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every ...

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Ignoring Competition Likely Damages Your Customer Relationships

Author: Bret Rachlin, Chief Revenue Officer of KPItarget “Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and ...

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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Author: Bret Rachlin, Chief Revenue Officer @KPItarget Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? ...

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