In today’s interconnected digital landscape in which consumers have more choices than ever for how and where to consume advertising, it’s more important than ever that marketers personalize their approach to improve customer engagement, increase loyalty and generate measurable ROI.
2020 offers both opportunities and challenges as marketers navigate the fine line between personalization and privacy and seek out innovative ways to connect with their targets in a way that makes them feel understood and heard. In a word, personalization comes down to connection. How do you put together a strategy that effectively reaches your targets in a way that resonates, connects and converts? It’s imperative but not always easy.
And the question is especially relevant now, as a recent Accenture Interactive study found that: “91% of consumers are more likely to shop with brands that remember them and provide relevant offers and recommendations.”
The big idea is that personalization is no longer the exception, but rather, the rule. Your company’s success in effectively engaging your customers may hinge on how well you employ it to your advantage.
KPItarget CEO, Mike Rowan, was recently featured in Forbes, addressing the challenges as well as the best practices for marketers looking to connect with their targets in a way that inspires connection and long-term value.
Read the article in its entirety on Forbes.com