marketing Archives

Blog Posts

Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

Blog Posts

Does Your New Martech Application Help You Resonate?

As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target audience. Do they enhance ...

Blog Posts

Do Your Buyers Know More About Your Solution Than You Do?

With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every and any subject. Although ...

Blog Posts

Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...