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Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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The State Of OTT Advertising In 2020: Strong And Gaining Momentum

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. To say that OTT is on the rise in 2020 may be a bit of an understatement. As more ...

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The Video Marketing Edge – Making Your Voice Heard in 2020

In a sea of content marketing tactics, strategic video marketing provides an opportunity to connect and engage with your targets in fun, helpful, and memorable ways.  By KPI Target In ...

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The Compounding Returns of Strategic Content Marketing

The first half of 2020 has brought into sharp focus how important it is for businesses to provide helpful information and meaningful value to their customers. Marketers are reconsidering their ...

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The Social Impact of Marketing: Purpose, Authenticity and the Role of Marketers in 2020

By KPI Target Social marketing is a buzz phrase that’s often brought up in focus groups and strategy sessions as part of a greater conversation about how to achieve business ...

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Is Zero-Party Data The Way Forward For Personalized Marketing?

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. These days, it’s nearly impossible to escape the buzz around personalized marketing. First, the good: personalization works. You’ve seen statistics that ...

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Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the ...

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Coronavirus Disrupting Business as Usual? Marketing Playbook for Uncertain Times

With the new reality of the COVID-19 pandemic, businesses are attempting to figure out how to adapt, as news cycles change by the hour, and the whole world grapples with ...

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Key Challenges With Personalized Marketing And How To Overcome Them

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. In 2020, marketers will increasingly turn to personalized marketing to improve customer engagement. According to the 2019 Trends in Personalization ...

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Practical Personalization: How To Connect With Your Customers In A Way That Resonates

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. Personalized messaging is all the rage in marketing these days. In fact, tailored communication is no longer just appreciated ...

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Marketing Watch: Top 5 Campaigns, January 2020

January has been a busy month for creative marketing ideas. The Consumer Electronics Show in Vegas gave brands the opportunity to show off their cutting-edge innovations, New Year’s resolutions and ...

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