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Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Blog Posts

Say Goodbye to Broad Match Modifier: The Future of Google Ads

By Hannah Ferguson, KPItarget This February, Google announced a pretty significant change to their Ads platform. The company is beginning to phase out one of their most popular keyword match ...

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Blog Posts

Best Practices: How To Generate More Leads With LinkedIn InMail

By KPItarget Lead generation is never easy, but it can be especially challenging for B2B businesses. Finding new ways to engage a target audience is crucial for businesses across all ...

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Case Studies

How KPItarget Helped Citrus Magic Hyper-Target Audiences to Effectively Localize a National Campaign

KPItarget partnered with Citrus Magic to implement an integrated marketing strategy leveraging a focus on data to deliver the right message to the right persona at the right time, furthering ...

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Case Studies

How KPItarget Helped FINSYNC Quadruple Organic Traffic and Establish Thought Leadership Via Content & SEO

KPItarget partnered with FINSYNC to implement an integrated marketing strategy that helped establish the company as a go-to resource for small business owners looking for tips and actionable advice on ...

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Blog Posts

Tricks of the Trade: How to Create Memorable Customer Testimonial Videos

Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s how to get them right. By ...

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Blog Posts

5 Tips to Enhance Your Sales & Marketing Strategy With Social Media

Use the power and reach of social media to prospect ideal customers, build active communities, and drive sales. By Lindsay Timperman The days of using social media solely to build ...

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Blog Posts

Developing an ICP: Best Practices to Position Your Business for Growth

Defining your ideal customer profile is key to differentiating your business and achieving the most profitable growth, but what steps are involved, and how can you get it right? By ...

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Why Personalization is Now Mandatory in Marketing Campaigns

Mike Rowan, President, Founder @KPItarget Remember the days when marketers used to talk about personalization as an interesting approach that could improve conversions? These days, personalized marketing is no longer ...

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Blog Posts

Data Deluge: A Layered Approach To Hyper-Targeted Marketing Campaigns

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. How specific do you want to get when targeting the audience for your next marketing campaign? The availability of ...

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Blog Posts

Three Ways Marketers Can Innovate In Times Of Uncertainty

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the ...

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