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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Put Your Customers at the Heart of Your Data Strategy

Author: Bret Rachlin, Chief Revenue Officer @KPITarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to ...

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The Impact of Artificial Intelligence in Advertising

Author: Mike Rowan, President, Founder @KPItarget Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Author: Bret Rachlin, Chief Revenue Officer @KPITarget Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely ...

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How to Plan Effective Content Creation

Author: Jordan Upmalis, Director of Social Media @KPITarget The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we ...

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Instagram Influencer Marketing: Selecting the Right Influencer

Author: Lindsay Timperman, Executive Director of Social Media @KPITarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps ...

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Does Your New Martech Application Help You Resonate?

Author: Bret Rachlin, Chief Revenue Officer @KPITarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate ...

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Do Your Buyers Know More About Your Solution Than You Do?

Author: Bret Rachlin, Chief Revenue Officer @KPITarget With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be ...

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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

Author: Lindsay Timperman, Executive Social Media Director @KPITarget If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling.  Social storytelling can ...

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Ignoring Competition Likely Damages Your Customer Relationships

Author: Bret Rachlin, Chief Revenue Officer of KPItarget   “Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives ...

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Dreaming about Fortnite Marketing Opportunities

Author: Mike Rowan, President, Founder @KPITarget As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will ...

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