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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Coronavirus Disrupting Business as Usual? Marketing Playbook for Uncertain Times

With the new reality of the COVID-19 pandemic, businesses are attempting to figure out how to adapt, as news cycles change by the hour, and the whole world grapples with ...

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Personalized Marketing: Cut Through the Clutter and Provide Meaningful Value to Your Targets

In today’s interconnected digital landscape in which consumers have more choices than ever for how and where to consume advertising, it’s more important than ever that marketers personalize their approach ...

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Practical Personalization: How To Connect With Your Customers In A Way That Resonates

Personalization is the art and science of aligning marketing messaging with customers’ individual wants, needs, and interests. It’s seemingly everywhere, from our email inboxes to the ads that pop up ...

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Marketing Watch: Top 5 Campaigns, January 2020

Mike Rowan, President, Founder @KPItarget January has been a busy month for creative marketing ideas. The Consumer Electronics Show in Vegas gave brands the opportunity to show off their cutting-edge ...

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Augmenting Reality for Successful Marketing Campaigns

Stirling Grodner, Social Media Coordinator @KPItarget Augmented Reality, or AR, is the technology to use cameras to capture the surroundings and simultaneously adding to or altering the image in some ...

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The TikTok Trend: What’s Working and Where Is It Going?

Jordan Upmalis, Director of Social Media @KPItarget To put it bluntly, if you haven’t heard of TikTok, you must be living under a rock. The relatively new platform skyrocketed to ...

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Marketing: It’s Not Personal

Bret Rachlin, Chief Revenue Officer @KPItarget Score! I just secured tickets to a Dodgers game while traveling to Los Angeles with my daughter in September. With myriad ticketing options, it’s ...

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Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

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How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

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Social Selling: What Is It and Why Should You Care?

Author: Jordan Upmalis, Director of Social Media @KPItarget We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have ...

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