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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

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How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

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Social Selling: What Is It and Why Should You Care?

Author: Jordan Upmalis, Director of Social Media @KPItarget We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have ...

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User Experience Design in Marketing

Author: Stirling Grodner, Social Media Coordinator @KPItarget No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website ...

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“10/10! I Will Recommend Your Brand to a Friend”

Author: Bret Rachlin, Chief Revenue Officer @KPItarget If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than ...

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The Importance of Investing in Your Employees

Author: Jordan Upmalis, Director of Social Media @KPItarget I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the ...

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How Singapore Airlines Uses AI to Personalize Air Travel

Author: Bret Rachlin, Chief Revenue Officer @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s Asia-Pacific ...

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5 Social Media Rules for Highly Regulated Industries — Alcohol

Author: Lindsay Timperman, Executive Director of Social Media @KPItarget My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, ...

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Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Author: Jordan Upmalis, Director of Social Media @KPItarget Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in ...

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How Improving the Customer Experience Delivers Data Insights

Author: Bret Rachlin, Chief Revenue Officer @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? Help ...

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