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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Instagram Influencer Marketing: Selecting the Right Influencer

Author: Lindsay Timperman, Executive Director of Social Media @KPITarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps ...

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Does Your New Martech Application Help You Resonate?

Author: Bret Rachlin, Chief Revenue Officer @KPITarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate ...

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Do Your Buyers Know More About Your Solution Than You Do?

Author: Bret Rachlin, Chief Revenue Officer @KPITarget With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be ...

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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

Author: Lindsay Timperman, Executive Social Media Director @KPITarget If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling.  Social storytelling can ...

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Ignoring Competition Likely Damages Your Customer Relationships

Author: Bret Rachlin, Chief Revenue Officer of KPItarget   “Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives ...

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Dreaming about Fortnite Marketing Opportunities

Author: Mike Rowan, President, Founder @KPITarget As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will ...

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The Rise of Social Media TV and Vertical Videos

Author: Lindsay Timperman, Executive Director of Social Media @KPITarget From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active ...

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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Author: Bret Rachlin, Chief Revenue Officer @KPITarget Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw ...

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Connected TV Advertising. Changing the Way Brands Reach Consumers

Author: Mike Rowan, President, Founder @KPITarget From a marketing perspective, traditional TV advertising in the form of commercials has been a stalwart for decades. Commercials have not only provided brands ...

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Every Marketer Should Work Retail

Author: Meg Culp View Original Post Here Whether you’re a B2B technologist, a CFO, or a CPG brand marketer, consider a part-time stint in Retail for a quick path to ...

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