social media Archives

Blog Posts

How to Plan Effective Content Creation

The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content to accommodate these changes. Not ...

Blog Posts

Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling. Social storytelling can be most accurately described as taking info that ...

Blog Posts

Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...