Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by sharing techniques to gain a greater understanding of your buyer’s needs, motives and dive deeper into the decision-making process. We follow that up with the steps necessary to build a process that aligns your marketing and sales efforts around the buyer. Take a listen and learn something actionable today! Read More
Since the beginning of search engines, you’d be hard pressed to find a marketing channel that has changed & rapidly evolved as significantly as search engine optimization (SEO).
The days of endless keyword stuffing, code manipulation, and spamming back links to rank for the keywords you wanted has come to a necessary end. Google has constantly evolved the way it indexes and ranks websites, and today more than ever, the success of your marketing & website itself depends on how well you can keep up and tweak your meta-data & content strategies accordingly. Read More
The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order to form new relationships and nurture these new leads down the sales funnel is the essence of social selling. When done correctly, you and your business will be right in front of potential customers at the right time, and more importantly, with the right message. It’s no secret that your top competitors are already using these tactics to get ahead. Read More
The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going to be able to make any type of actionable decisions about what/the type of site changes to the website that need to be taken to get the most bang for your buck. Read More
“You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.”
In Part I of this article, we covered the first 3 major parts of the customer lifecycle, research & audience targeting, awareness/lead generation, and conversion/activation. This part of the process, especially #’s 2 & 3 are probably the most visible and sexy, and I would venture to guess that 80% of the content on the web is exclusively targeted towards this part of the process. After all, everyone is focused on the sexy things like social media, SEO, and paid media as they are commonly promoted and are always front and center when thinking about getting new business. Read More
Is this the conversion plan for your company?
1. Get a lead.
2. Pass along to sales or throw into an email automation sequence.
3. Pray for a conversion to a customer
Believe or not, this is the case for many organizations, from the small local business all the way up the ladder to the Fortune 500 space. While many of these companies remain very successful, they may be leaving a tremendous amount of business on the table by ignoring the customer lifecycle. Read More
If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a quick glance on LinkedIn to see the latest “Flip Your Funnel” whitepaper or ABM software company, but how does this affect you as a B2B marketer? Let’s take a high-level look at 3 strategies that you can effectively use in an Account-Based Marketing strategy. Read More
It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 additional “reactions” that are available for use on individual social posts.
While these are certainly fun for the average user, these new emotions have the ability to capture the imagination of marketers, and there are a variety of ways that these reactions can be used to learn from and engage with your Facebook audience. Let’s look at a few of the possible ways that these can affect the way that you use and post. Read More
As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of the ads that have lived on the right sidebar in their search results. These changes were expected to be finalized on February 22, and leave many marketing professionals wondering about the potential impacts. Read More
It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles are as predictable as the seasons, they still serve as a valuable reminder that there are always thoughts and trends surrounding marketing efforts that can be adopted or refined, and what better time to explore these items than the beginning of the year. Read More