The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order to form new relationships and nurture these new leads down the sales funnel is the essence of social selling. When done correctly, you and your business will be right in front of potential customers at the right time, and more importantly, with the right message. It’s no secret that your top competitors are already using these tactics to get ahead. Read More
The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going to be able to make any type of actionable decisions about what/the type of site changes to the website that need to be taken to get the most bang for your buck. Read More
“You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.”
In Part I of this article, we covered the first 3 major parts of the customer lifecycle, research & audience targeting, awareness/lead generation, and conversion/activation. This part of the process, especially #’s 2 & 3 are probably the most visible and sexy, and I would venture to guess that 80% of the content on the web is exclusively targeted towards this part of the process. After all, everyone is focused on the sexy things like social media, SEO, and paid media as they are commonly promoted and are always front and center when thinking about getting new business. Read More
Is this the conversion plan for your company?
1. Get a lead.
2. Pass along to sales or throw into an email automation sequence.
3. Pray for a conversion to a customer
Believe or not, this is the case for many organizations, from the small local business all the way up the ladder to the Fortune 500 space. While many of these companies remain very successful, they may be leaving a tremendous amount of business on the table by ignoring the customer lifecycle. Read More
If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a quick glance on LinkedIn to see the latest “Flip Your Funnel” whitepaper or ABM software company, but how does this affect you as a B2B marketer? Let’s take a high-level look at 3 strategies that you can effectively use in an Account-Based Marketing strategy. Read More
It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 additional “reactions” that are available for use on individual social posts.
While these are certainly fun for the average user, these new emotions have the ability to capture the imagination of marketers, and there are a variety of ways that these reactions can be used to learn from and engage with your Facebook audience. Let’s look at a few of the possible ways that these can affect the way that you use and post. Read More
As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of the ads that have lived on the right sidebar in their search results. These changes were expected to be finalized on February 22, and leave many marketing professionals wondering about the potential impacts. Read More
It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles are as predictable as the seasons, they still serve as a valuable reminder that there are always thoughts and trends surrounding marketing efforts that can be adopted or refined, and what better time to explore these items than the beginning of the year. Read More
We love Twitter. After all, they are one of the last major social networks out there that enables you to organically grow your audience, and connect with your target market without having to pay a hefty price in advertising dollars. Read More
Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, you may have noticed that strange websites started popping up as traffic referral sources with more and more regularity. As these sites and traffic numbers have continued to increase you are probably finding it more and more difficult to wade through your data. This prohibits you from easily obtaining non-corrupted numbers you can use to make decisions for your department or business. But who are these strange websites, and more importantly how do you get rid of them and restore your data back to normal? Read More