How to Map out Your Customer Acquisition Journey for 2017 (Part 2)

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You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.”

In Part I of this article, we covered the first 3 major parts of the customer lifecycle, research & audience targeting, awareness/lead generation, and conversion/activation. This part of the process, especially #’s 2 & 3 are probably the most visible and sexy, and I would venture to guess that 80% of the content on the web is exclusively targeted towards this part of the process. After all, everyone is focused on the sexy things like social media, SEO, and paid media as they are commonly promoted and are always front and center when thinking about getting new business. Read More

How to Map out Your Customer Acquisition Journey for 2017 (Part 1)

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Is this the conversion plan for your company?

1. Get a lead.
2. Pass along to sales or throw into an email automation sequence.
3. Pray for a conversion to a customer

Believe or not, this is the case for many organizations, from the small local business all the way up the ladder to the Fortune 500 space. While many of these companies remain very successful, they may be leaving a tremendous amount of business on the table by ignoring the customer lifecycle. Read More

Atlanta Account Based Marketing Services

3 B2B Strategies to Use with Account-Based Marketing

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If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a quick glance on LinkedIn to see the latest “Flip Your Funnel” whitepaper or ABM software company, but how does this affect you as a B2B marketer? Let’s take a high-level look at 3 strategies that you can effectively use in an Account-Based Marketing strategy. Read More


Should Marketers “Like” “Love,” “Haha,” “Wow,” “Sad,” or “Angry” Facebook’s New Reactions?

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It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 additional “reactions” that are available for use on individual social posts.

While these are certainly fun for the average user, these new emotions have the ability to capture the imagination of marketers, and there are a variety of ways that these reactions can be used to learn from and engage with your Facebook audience. Let’s look at a few of the possible ways that these can affect the way that you use and post. Read More

How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?

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As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of the ads that have lived on the right sidebar in their search results. These changes were expected to be finalized on February 22, and leave many marketing professionals wondering about the potential impacts. Read More

2016 Marketing Plan

3 Marketing Philosophies You Need to Adopt in 2016

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It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles are as predictable as the seasons, they still serve as a valuable reminder that there are always thoughts and trends surrounding marketing efforts that can be adopted or refined, and what better time to explore these items than the beginning of the year. Read More


Experiencing a Google Analytics Spam Attack? Here’s how to Fix Your Data

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Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, you may have noticed that strange websites started popping up as traffic referral sources with more and more regularity. As these sites and traffic numbers have continued to increase you are probably finding it more and more difficult to wade through your data. This prohibits you from easily obtaining non-corrupted numbers you can use to make decisions for your department or business. But who are these strange websites, and more importantly how do you get rid of them and restore your data back to normal? Read More

Rank Better for SEO

Quick & Easy Steps You Can Take To Rank Better for SEO

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One of the most common questions that we receive as an agency is, “What Specific Things Can I Do To Rank Better on Google”?Much like the Coke formula, Google’s algorithm isn’t public knowledge and gets updated all of the time (sometimes dramatically), which can keep SEO professionals on their toes. As a result, it’s always important to have your finger on the pulse of the industry & pay close attention to changes and trends in the industry, especially when given by leading pundits. Read More

Marketing ROI KPItarget

Marketing ROI: How Much Money Should I Spend?

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Figuring out what your budget is for your next marketing campaign can be tricky, if not intimidating. For most business owners, marketing campaigns seem like an easy way to spend money without really understanding your ROI. The money may seem like it is dropping into a black hole.

This issue becomes exacerbated by the fact that every company needs to discover the right budget level for themselves because marketing campaigns differ from industry to industry, and company to company. To have a successful marketing campaign, you will need to develop a unique marketing strategy that works for your products or services and target market. Read More

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