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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
Check out our latest post: AI in Digital Marketing: What You Can Automate (And What You Absolutely Shouldn’t)
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AI in Digital Marketing: What You Can Automate (And What You Absolutely Shouldn’t)
By Anna Freeman AI is everywhere. From content creation tools to customer service bots to machine learning-powered ad personalization, artificial intelligence is transforming digital marketing more quickly and enormously than ...
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SEO in the Age of Generative Answers: How to Win Visibility—and Revenue—in 2025
By Mike Rowan Search engines used to be libraries: you typed a query, and they pointed you to a shelf of blue links. With generative search, they’re more like research ...
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Offline Conversion Tracking in Google Ads: Why It Matters and How to Implement It
By Mike Rowan Introduction to Offline Conversion Tracking Imagine a customer who clicks your Google ad, visits your website, but then calls your sales team to place an order or ...
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The Threat of AI Disinformation to Your Brand
By Anna Freeman Let’s be real, nothing defines your brand like its internet presence. Whether through organic search, advertisement, or algorithms, consumers are constantly collecting information about products and brands ...
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GPT-4o: What you Need to Know about ChatGPT’s Newest Model
By Anna Freeman OpenAI recently announced the release of their new flagship model, GPT-4o. The rollout of GPT-4o (in which the “o” stands for omni) was accompanied by a few ...
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Is ChatGPT Getting Dumber? 3 Tasks the Model has Performed Worse Over Time
By Anna Freeman Recently, social media platforms such as X (formerly Twitter) and Reddit have been abuzz with anecdotal accusations that ChatGPT, OpenAI’s groundbreaking AI chatbot tool, has been demonstrating ...
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7 Ways Generative AI is Revolutionizing the Paid Media Landscape
By Mike Rowan In the fast-paced world of digital advertising, staying ahead of the curve is critical for meeting your KPIs. Enter generative AI, a groundbreaking technology that’s reshaping the paid ...
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TikTok’s Potential Ban and What It Means for Users and Brands
By Baylie Busby If you’re a TikTok enthusiast, or a brand utilizing the platform to reach your target audience, you’ve likely felt the ripples of concern spreading across the platform ...
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4 Common B2B Marketing Mistakes to Avoid
By Melissa Gage With all of the talk about AI, the proliferation of sophisticated MarTech tools, and the changing landscape of digital marketing, it’s easy to lose sight of basic ...
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3 AI Tools That Can Super-Charge Your SEO Efforts
By Kylie Reh SEO… search engine optimization… You know it, you love it (most of the time). If you spend a lot of time optimizing your website for higher rankings, ...
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