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Monthly Archives: November 2019

Blog Posts

Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

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Blog Posts

How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

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Blog Posts

Social Selling: What Is It and Why Should You Care?

We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have to be willing to not ...

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