Monthly Archives: June 2020

Blog Posts

Is Zero-Party Data The Way Forward For Personalized Marketing?

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. These days, it’s nearly impossible to escape the buzz around personalized marketing. First, the good: personalization works. You’ve seen statistics that ...

Blog Posts

Three Tips For Using OTT Advertising As Part Of Your Digital Marketing Strategy

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. We probably don’t need to tell you how much the TV landscape is changing with the rise of cord-cutters and the ...