3 AI Tools That Can Super-Charge Your SEO Efforts

Feb 23, 2024

By Kylie Reh

SEO… search engine optimization… You know it, you love it (most of the time). If you spend a lot of time optimizing your website for higher rankings, increased visibility and better site health, it’s time to embrace artificial intelligence and all it has to offer. 

AI tools can streamline and automate many aspects of SEO, enabling marketers to focus their time and resources more effectively to improve search engine visibility and drive organic traffic to their websites. As we further dive into this technology-driven world, the most effective SEO managers will harness the power of these tools that are available to make their jobs easier and the results better. 

In the past year, we’ve seen a flood of development when it comes to artificial intelligence. Here are just a few ways that AI algorithms can help to analyze and optimize SEO campaigns/strategies:

  • SEO writing 
  • Personalization and customization of user experiences
  • Content enhancement 
  • Keyword research & targeting 
  • Analytics (advanced competitor analysis and market insights)

Let’s take a quick look at three AI tools that can enhance your SEO efforts.

Tool #1: KeywordInsights – Keyword Research

Researching keywords gives you insight into what users are searching for and their intent behind those searches. This helps you align your content with user needs and preferences, increasing the relevance of your website in search results. 

It also helps you attract traffic that’s more likely to convert. By optimizing your content for specific keywords, you can reach users who are actively seeking information or products related to your business. The right AI tools can help you achieve better visibility and higher search engine rankings, and improve the quality of your traffic.

According to their website, KeywordInsights can “reduce your reliance on other paid tools and carry out your complete keyword research.”  Their platform allows you to input one root keyword and it generates a plethora of related terms. It is fast and more effective, providing better results, results you might not have gathered by doing it in more traditional ways.

Tool #2: Yoast SEO – Technical Optimization

Technical SEO refers to optimizing the technical aspects of a website to improve its search engine performance. Yoast is a plug-in that can be used for WordPress or Shopify websites (and more). The plug-in allows you to hit a button to prompt AI to create fitting meta titles and descriptions tailored to your content. Yes, it saves you time, but it also helps you think of new ways to use wording that can help increase site visibility. 

Yoast offers advanced SEO techniques and helps work with sitemaps, internal links, meta tags, and the addition of canonical URLs. In simpler terms, it’s essentially a comprehensive platform for businesses looking to enhance their online presence through effective SEO strategies and tools. This powerful tool is good for analytics as well. Just like they claim, it’s SEO for everyone.

Tool #3: Jasper – Content 

High-quality content that’s relevant to your target audience and industry helps search engines understand what your website is about. By aligning your content with relevant keywords and topics, you can improve your website’s visibility in search results for those terms. Jasper can help you enhance your content to do just that. 

According to Jasper, the platform is an “AI copilot for enterprise marketing teams who want better outcomes, not just faster outputs.” The platform offers team acceleration, AI-assisted content, analytics & insights. It enhances your content while assisting in optimization efforts. Jasper also has a feature that takes into account brand voice and style guidelines, which builds authority. 

Use AI to Produce Better Results

SEO peeps should explore and leverage AI technologies for improving SEO strategies. In this day and age, tools like these are only going to increase in prominence. It’s important to start getting familiar with tools as the future of AI technology in terms of SEO skyrockets. 

Want to work with an experienced SEO team that knows how to harness the power of the latest AI tools? Send us a message.