How KPItarget Helped Citrus Magic Hyper-Target Audiences to Effectively Localize a National Campaign

Jan 25, 2021

KPItarget partnered with Citrus Magic to implement an integrated marketing strategy leveraging a focus on data to deliver the right message to the right persona at the right time, furthering brand awareness and the consumer’s ability to make a purchasing decision. The coordinated strategy included exhaustive research, persona development, AI and machine learning, programmatic advertising, and geolocation, ultimately building business and increasing brand awareness for half the budget.

Learn more in our latest case study.