advertising Archives

Blog Posts

7 Ways Generative AI is Revolutionizing the Paid Media Landscape

By Mike Rowan In the fast-paced world of digital advertising, staying ahead of the curve is critical for meeting your KPIs. Enter generative AI, a groundbreaking technology that’s reshaping the paid ...

Blog Posts

Do Your Buyers Know More About Your Solution Than You Do?

With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every and any subject. Although ...

Blog Posts

Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling. Social storytelling can be most accurately described as taking info that ...

Blog Posts

Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? Did you click through ...