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THE BUYER'S JOURNEY
Cut through the noise
with innovation & creativity

Your buyers will tell you how they want to buy from you … are you listening? Engage your prospects throughout the buying cycle with a tailored marketing strategy that adapts and improves over time to produce measurable results.

AWARENESS
Who are your buyers?
How do you reach them?
  • Interview & Research

    How well do you know your target audience? Learn who they are and exactly how and why they buy.

  • Messaging, Positioning, Targeting

    Connect with your prospects in a way that resonates, through the channels they prefer.

  • Content Generation

    Earn your buyer’s trust by answering their pressing questions and solving the problems that matter to them.

CONSIDERATION
Connect with your target buyers.
  • SEO & Social Media

    Get on your prospects’ radar by starting a conversation where they hang out online.

  • Paid Media

    Expand your reach and generate traffic by connecting your target customer with your content.

  • Email Marketing

    Still one of the best ways to attract and retain customers — if you know how to speak to them.

DECISION
You have the strategy,
now execute.
  • Retargeting

    Increase engagement and conversions by tapping an audience that has already shown interest.

  • Account Based Marketing

    Personalize your campaigns to create a memorable experience for high-value accounts.

  • Marketing Automation

    Tap the latest tools and technology to market more efficiently on multiple channels.

  • Sales Enablement

    Set your sales team up for success with marketing tools that can amplify their efforts.

OUR WORK

How This Process Translates

Explore how KPItarget helps clients position their brands on the most effective platforms for driving their target KPIs.

We worked with the Kenmore & Ellen Show social teams to promote the Kenmore Elite Ovation Stand Mixer.


Through creative assets, targeted posts, and cross-brand promotion, we helped create a splash for this innovative product.

We worked with FINSYNC to create and integrate a surround-sound marketing plan to promote the company’s new financing platform.


Through a combination of strategies we were able to generate & scale leads at a 50% lower cost than our target.

We helped Citrus Magic leverage innovative data analytic techniques to increase brand exposure and promote an in store sales lift


Using geolocation technology allowed us to put ads in front of the target audience while they were in a store that sold the product