Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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Blog Posts
Can Artificial Intelligence Create Thoughtful Content?
By Kaley Pigman Brands are under pressure to crank out massive amounts of personalized content, and AI-generated writing might just be the solution. When you see brands posting hundreds ...
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Closing the Attribution Loop: Innovation or Expense?
By Mike Rowan The marketing industry relies heavily on analytics, and to stay on the cutting edge, we need even more specialized reporting. To achieve this, marketers and sales teams ...
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Blog Content SEO Checklist
Optimizing your blog posts for SEO is about more than throwing a keyword or two in the copy and calling it a day. This crucial step can help your website ...
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Audio Marketing Isn’t Going Anywhere
By Kaley Pigman If you think audio is a dying industry, you’re wrong. Podcasts, audiobooks and exclusive live audio events have all seen major development, especially in the past year. ...
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Instagram Transitions Toward Video Content
By Kaley Pigman The head of Instagram, Adam Mosseri, announced on June 30th that Instagram is “no longer a photo sharing app,” and that the platform will be moving mainly ...
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Say Goodbye to Broad Match Modifier: The Future of Google Ads
By Hannah Ferguson, KPItarget This February, Google announced a pretty significant change to their Ads platform. The company is beginning to phase out one of their most popular keyword match ...
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Best Practices: How To Generate More Leads With LinkedIn InMail
By KPItarget Lead generation is never easy, but it can be especially challenging for B2B businesses. Finding new ways to engage a target audience is crucial for businesses across all ...
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Tricks of the Trade: How to Create Memorable Customer Testimonial Videos
Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s how to get them right. By ...
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5 Tips to Enhance Your Sales & Marketing Strategy With Social Media
Use the power and reach of social media to prospect ideal customers, build active communities, and drive sales. By Lindsay Timperman The days of using social media solely to build ...
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Developing an ICP: Best Practices to Position Your Business for Growth
Defining your ideal customer profile is key to differentiating your business and achieving the most profitable growth, but what steps are involved, and how can you get it right? By ...
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