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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
Check out our latest post: SEO in the Age of Generative Answers: How to Win Visibility—and Revenue—in 2025
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SEO in the Age of Generative Answers: How to Win Visibility—and Revenue—in 2025
By Mike Rowan Search engines used to be libraries: you typed a query, and they pointed you to a shelf of blue links. With generative search, they’re more like research ...
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Offline Conversion Tracking in Google Ads: Why It Matters and How to Implement It
By Mike Rowan Introduction to Offline Conversion Tracking Imagine a customer who clicks your Google ad, visits your website, but then calls your sales team to place an order or ...
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KPItarget Helps Prime House Direct Increase E-Commerce Sales by 339%
Prime House Direct has traditionally relied on in-person sales during pop-up events to earn revenue. The company reached out to KPItarget to create an e-commerce strategy aimed at improving its ...
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How KPItarget Helped Clean Hands – Safe Hands implement a Full-Cycle B2B Lead Generation and Marketing Strategy
KPItarget partnered with Clean Hands – Safe Hands to implement an omnichannel marketing strategy with the focus on lead generation for hospitals and larger systems, followed by robust sales & ...
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How KPI Exceeded NCR’s Paid Media Goals in One of the Most Volatile Markets in Modern Times
KPItarget’s long-standing relationship with NCR started in late 2020 when the agency was brought on to develop a consistent inbound lead generation program for the hospitality sector after previous attempts ...
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The Threat of AI Disinformation to Your Brand
By Anna Freeman Let’s be real, nothing defines your brand like its internet presence. Whether through organic search, advertisement, or algorithms, consumers are constantly collecting information about products and brands ...
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GPT-4o: What you Need to Know about ChatGPT’s Newest Model
By Anna Freeman OpenAI recently announced the release of their new flagship model, GPT-4o. The rollout of GPT-4o (in which the “o” stands for omni) was accompanied by a few ...
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Is ChatGPT Getting Dumber? 3 Tasks the Model has Performed Worse Over Time
By Anna Freeman Recently, social media platforms such as X (formerly Twitter) and Reddit have been abuzz with anecdotal accusations that ChatGPT, OpenAI’s groundbreaking AI chatbot tool, has been demonstrating ...
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7 Ways Generative AI is Revolutionizing the Paid Media Landscape
By Mike Rowan In the fast-paced world of digital advertising, staying ahead of the curve is critical for meeting your KPIs. Enter generative AI, a groundbreaking technology that’s reshaping the paid ...
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TikTok’s Potential Ban and What It Means for Users and Brands
By Baylie Busby If you’re a TikTok enthusiast, or a brand utilizing the platform to reach your target audience, you’ve likely felt the ripples of concern spreading across the platform ...
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