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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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The Importance of Investing in Your Employees

Author: Jordan Upmalis, Director of Social Media @KPItarget I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the ...

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How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

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5 Social Media Rules for Highly Regulated Industries — Alcohol

Author: Lindsay Timperman, Executive Director of Social Media @KPItarget My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, ...

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Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Author: Jordan Upmalis, Director of Social Media @KPItarget Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in ...

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How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

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Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

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The Impact of Artificial Intelligence in Advertising

Author: Mike Rowan, President, Founder @KPItarget Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Author: Bret Rachlin, Chief Revenue Officer @KPItarget Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve ...

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How to Plan Effective Content Creation

Author: Jordan Upmalis, Director of Social Media @KPItarget The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content ...

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Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

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