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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Should Marketers “Like” “Love,” “Haha,” “Wow,” “Sad,” or “Angry” Facebook’s New Reactions?

It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 ...

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How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?

As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of ...

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3 Marketing Philosophies You Need to Adopt in 2016

It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles ...

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Twitter Staying Busy with New Features

We love Twitter. After all, they are one of the last major social networks out there that enables you to organically grow your audience, and connect with your target market without ...

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Experiencing a Google Analytics Spam Attack? Here’s how to Fix Your Data

Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, ...

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Quick & Easy Steps You Can Take To Rank Better for SEO

One of the most common questions that we receive as an agency is, “What Specific Things Can I Do To Rank Better on Google”?Much like the Coke formula, Google’s algorithm ...

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Marketing ROI: How Much Money Should I Spend?

Figuring out what your budget is for your next marketing campaign can be tricky, if not intimidating. For most business owners, marketing campaigns seem like an easy way to spend ...

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4 Mistakes Companies Make Before Starting a Marketing Campaign

Throughout life we are often told, “if at first you don’t succeed, try, try again.” However, when it comes to marketing, often times you only have one chance to impress ...

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3 Marketing Trends to Master for Big Results in 2015

With the New Year right around the corner, you are likely assembling initial plans and budgets for next year’s marketing dollars. If your plan consists of a slightly modified strategy ...

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Mobile-Friendly Websites are Now Essential for Good SEO Results

It shouldn’t be breaking news that more and more consumers are surfing the internet via their mobile device these days. As such, a company’s ability to deliver the best possible ...

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