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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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The Power of Social Selling

The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 2)

“You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.” In Part I of this article, we covered ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 1)

Is this the conversion plan for your company? 1. Get a lead. 2. Pass along to sales or throw into an email automation sequence. 3. Pray for a conversion to ...

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3 B2B Strategies to Use with Account-Based Marketing

If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a ...

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Should Marketers “Like” “Love,” “Haha,” “Wow,” “Sad,” or “Angry” Facebook’s New Reactions?

It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 ...

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How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?

As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of ...

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3 Marketing Philosophies You Need to Adopt in 2016

It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles ...

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Twitter Staying Busy with New Features

We love Twitter. After all, they are one of the last major social networks out there that enables you to organically grow your audience, and connect with your target market without ...

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Experiencing a Google Analytics Spam Attack? Here’s how to Fix Your Data

Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, ...

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Quick & Easy Steps You Can Take To Rank Better for SEO

One of the most common questions that we receive as an agency is, “What Specific Things Can I Do To Rank Better on Google”?Much like the Coke formula, Google’s algorithm ...

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