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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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The Rise of Social Media TV and Vertical Videos

Author: Lindsay Timperman, Executive Director of Social Media @KPITarget From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active ...

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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Author: Bret Rachlin, Chief Revenue Officer @KPITarget Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw ...

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Connected TV Advertising. Changing the Way Brands Reach Consumers

Author: Mike Rowan, President, Founder @KPITarget From a marketing perspective, traditional TV advertising in the form of commercials has been a stalwart for decades. Commercials have not only provided brands ...

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Every Marketer Should Work Retail

Author: Meg Culp View Original Post Here Whether you’re a B2B technologist, a CFO, or a CPG brand marketer, consider a part-time stint in Retail for a quick path to ...

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Acquiring A Website & Don’t Know Where to Start with SEO?

The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going ...

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Webinar: How to Align Marketing & Sales Around the way B2B Buyers Buy

Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by ...

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Beauty & the Beast: Dissecting The Evolution of SEO Best Practices

Since the beginning of search engines, you’d be hard pressed to find a marketing channel that has changed & rapidly evolved as significantly as search engine optimization (SEO). The days ...

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The Power of Social Selling

The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 2)

“You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.” In Part I of this article, we covered ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 1)

Is this the conversion plan for your company? 1. Get a lead. 2. Pass along to sales or throw into an email automation sequence. 3. Pray for a conversion to ...

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