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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Acquiring A Website & Don’t Know Where to Start with SEO?

The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going ...

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Webinar: How to Align Marketing & Sales Around the way B2B Buyers Buy

Bret Rachlin and Mike Rowan of KPITarget join Pamela Hege of Revenue Influencers to talk about aligning marketing and sales around the way a B2B buyer buys. We begin by ...

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Beauty & the Beast: Dissecting The Evolution of SEO Best Practices

Since the beginning of search engines, you’d be hard pressed to find a marketing channel that has changed & rapidly evolved as significantly as search engine optimization (SEO). The days ...

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The Power of Social Selling

The art of Social Selling is quickly becoming a powerful tool when executed effectively to drive sales for your business. Taking advantage of the various social media channels in order ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 2)

“You Closed the Deal. Great Job, Must Feel Good to Have that Client in the Bag. Let’s Move onto the Next One.” In Part I of this article, we covered ...

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How to Map out Your Customer Acquisition Journey for 2017 (Part 1)

Is this the conversion plan for your company? 1. Get a lead. 2. Pass along to sales or throw into an email automation sequence. 3. Pray for a conversion to ...

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3 B2B Strategies to Use with Account-Based Marketing

If your job description includes marketing or sales and you work for a firm that has a B2B focus, you have probably heard the buzz surrounding Account-Based Marketing. It only takes a ...

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Should Marketers “Like” “Love,” “Haha,” “Wow,” “Sad,” or “Angry” Facebook’s New Reactions?

It seems like people have been clamoring for the ability to “dislike” a Facebook post for years, and last week the social network finally rolled out not 1, but 5 ...

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How Does the Removal of Google’s PPC Ads on Right Rail Affect Advertisers?

As always, Google seems to keep marketers on their toes with a constant barrage of changes. The latest changes from the search giant encompass the total removal of all of ...

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3 Marketing Philosophies You Need to Adopt in 2016

It’s that time of year where we start to see articles all over the place with titles like “3 Ways to Jumpstart Your Company’s Marketing in 2016.” While the articles ...

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