Menu

Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

Categories

Blog Posts

Tricks of the Trade: How to Create Memorable Customer Testimonial Videos

Customer testimonials are one of the best ways to reach your targets, but they have to pass the authenticity test to really work. Here’s how to get them right. By ...

View More
Blog Posts

5 Tips to Enhance Your Sales & Marketing Strategy With Social Media

Use the power and reach of social media to prospect ideal customers, build active communities, and drive sales. By Lindsay Timperman The days of using social media solely to build ...

View More
Blog Posts

Developing an ICP: Best Practices to Position Your Business for Growth

Defining your ideal customer profile is key to differentiating your business and achieving the most profitable growth, but what steps are involved, and how can you get it right? By ...

View More
Uncategorized

Why Personalization is Now Mandatory in Marketing Campaigns

Mike Rowan, President, Founder @KPItarget Remember the days when marketers used to talk about personalization as an interesting approach that could improve conversions? These days, personalized marketing is no longer ...

View More
Blog Posts

Data Deluge: A Layered Approach To Hyper-Targeted Marketing Campaigns

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. How specific do you want to get when targeting the audience for your next marketing campaign? The availability of ...

View More
Blog Posts

Three Ways Marketers Can Innovate In Times Of Uncertainty

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the ...

View More
Blog Posts

Content Marketer’s Toolbox: Top 5 Types of Content to Engage Your Target Audience

How smart marketers leverage different types of content marketing tools to develop a winning content strategy. By KPItarget With all of the various types of content formats at your disposal, ...

View More
Blog Posts

Thought Leadership in an Era of Personalized Content Marketing

 Ace the trust test and build credibility with authentic, purpose-driven content marketing that speaks directly to your targets’ needs. By KPItarget What is thought leadership, and why should content marketers ...

View More
Blog Posts

The Power of the Blog Post: Top 5 Benefits for Content Marketers in 2020

Business blogging provides the ideal opportunity for marketers to drive online visibility, establish trust and authority, and build the foundation for long-term success with their target audience. By KPI Target ...

View More
Blog Posts

The State Of OTT Advertising In 2020: Strong And Gaining Momentum

Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. To say that OTT is on the rise in 2020 may be a bit of an understatement. As more ...

View More