The Latest from KPI

Blog Posts

Experiencing a Google Analytics Spam Attack? Here’s how to Fix Your Data

Whether you are a marketing professional or a small business owner, you probably rely heavily on Google Analytics to monitor your website’s progress and conversion efforts. Over the last 6 months or so, ...

Blog Posts

Quick & Easy Steps You Can Take To Rank Better for SEO

One of the most common questions that we receive as an agency is, “What Specific Things Can I Do To Rank Better on Google”?Much like the Coke formula, Google’s algorithm ...

Blog Posts

Marketing ROI: How Much Money Should I Spend?

Figuring out what your budget is for your next marketing campaign can be tricky, if not intimidating. For most business owners, marketing campaigns seem like an easy way to spend ...

Blog Posts

4 Mistakes Companies Make Before Starting a Marketing Campaign

Throughout life we are often told, “if at first you don’t succeed, try, try again.” However, when it comes to marketing, often times you only have one chance to impress ...

3 Marketing Trends to Master for Big Results in 2015

With the New Year right around the corner, you are likely assembling initial plans and budgets for next year’s marketing dollars. If your plan consists of a slightly modified strategy ...

Blog Posts

Mobile-Friendly Websites are Now Essential for Good SEO Results

It shouldn’t be breaking news that more and more consumers are surfing the internet via their mobile device these days. As such, a company’s ability to deliver the best possible ...

Why Metadata is Still a Vital Component for Good SEO Rankings

SEO has come a long way and has matured well beyond the days of simply stuffing keywords onto a page and enjoying a meteoric rise towards the top of the ...

Introducing Google My Business

Google has long been confusing to small businesses and brands alike. You can drive a lot of traffic and engagement by participating on their platforms, however they have historically been hard ...

Google Panda 4.0 Continues Assault Against Sites with Duplicate Content

It has been a few weeks since Google launched their latest major algorithm update, Panda 4.0 and the fall out continues for sites with duplicate or low quality content. The ...

Facebook to Revamp Company Pages. Are You Prepared?

Unlike its counterpart Google, we get a heads up from Facebook when a major change is coming that may impact our brand and marketing strategies.  They have recently announced that ...