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User Experience Design in Marketing

No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website or an app) is ...

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“10/10! I Will Recommend Your Brand to a Friend”

If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than letting each and every ...

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The Importance of Investing in Your Employees

I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the business.” And I couldn’t agree ...

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How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

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5 Social Media Rules for Highly Regulated Industries — Alcohol

My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, some SaaS and some B2C. While ...

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Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in 2016, and now has a ...

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How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

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Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

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The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit unclear about the ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve by incorporating artificial intelligence ...

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