Latest KPI insights
Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
Check out our latest post: TikTok’s Potential Ban and What It Means for Users and Brands
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Marketing Watch: Top 5 Campaigns, January 2020
January has been a busy month for creative marketing ideas. The Consumer Electronics Show in Vegas gave brands the opportunity to show off their cutting-edge innovations, New Year’s resolutions and ...
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Augmenting Reality for Successful Marketing Campaigns
Stirling Grodner, Social Media Coordinator @KPItarget Augmented Reality, or AR, is the technology to use cameras to capture the surroundings and simultaneously adding to or altering the image in some ...
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The TikTok Trend: What’s Working and Where Is It Going?
Jordan Upmalis, Director of Social Media @KPItarget To put it bluntly, if you haven’t heard of TikTok, you must be living under a rock. The relatively new platform skyrocketed to ...
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Marketing: It’s Not Personal
Bret Rachlin, Chief Revenue Officer @KPItarget Score! I just secured tickets to a Dodgers game while traveling to Los Angeles with my daughter in September. With myriad ticketing options, it’s ...
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Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash
Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...
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How Surprise Creates a Delightful Customer Experience
Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...
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Social Selling: What Is It and Why Should You Care?
We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have to be willing to not ...
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User Experience Design in Marketing
No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website or an app) is ...
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“10/10! I Will Recommend Your Brand to a Friend”
If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling of purpose, than letting each and every ...
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The Importance of Investing in Your Employees
I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the business.” And I couldn’t agree ...
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