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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.
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Blog Posts
Why Personalization is Now Mandatory in Marketing Campaigns
Mike Rowan, President, Founder @KPItarget Remember the days when marketers used to talk about personalization as an interesting approach that could improve conversions? These days, personalized marketing is no longer ...
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Data Deluge: A Layered Approach To Hyper-Targeted Marketing Campaigns
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. How specific do you want to get when targeting the audience for your next marketing campaign? The availability of ...
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Three Ways Marketers Can Innovate In Times Of Uncertainty
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the ...
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Content Marketer’s Toolbox: Top 5 Types of Content to Engage Your Target Audience
How smart marketers leverage different types of content marketing tools to develop a winning content strategy. By KPItarget With all of the various types of content formats at your disposal, ...
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Thought Leadership in an Era of Personalized Content Marketing
Ace the trust test and build credibility with authentic, purpose-driven content marketing that speaks directly to your targets’ needs. By KPItarget What is thought leadership, and why should content marketers ...
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The Power of the Blog Post: Top 5 Benefits for Content Marketers in 2020
Business blogging provides the ideal opportunity for marketers to drive online visibility, establish trust and authority, and build the foundation for long-term success with their target audience. By KPI Target ...
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The State Of OTT Advertising In 2020: Strong And Gaining Momentum
Mike Rowan, President, Founder @KPItarget This article originally appeared on Forbes.com. To say that OTT is on the rise in 2020 may be a bit of an understatement. As more ...
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The Video Marketing Edge – Making Your Voice Heard in 2020
In a sea of content marketing tactics, strategic video marketing provides an opportunity to connect and engage with your targets in fun, helpful, and memorable ways. By KPI Target In ...
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The Compounding Returns of Strategic Content Marketing
The first half of 2020 has brought into sharp focus how important it is for businesses to provide helpful information and meaningful value to their customers. Marketers are reconsidering their ...
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The Social Impact of Marketing: Purpose, Authenticity and the Role of Marketers in 2020
By KPI Target Social marketing is a buzz phrase that’s often brought up in focus groups and strategy sessions as part of a greater conversation about how to achieve business ...
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