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The Latest from KPI

Our library of success stories, educational articles and relevant news serves as an up-to-date source of information on a wide range of marketing topics.

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Does Your New Martech Application Help You Resonate?

Author: Bret Rachlin, Chief Revenue Officer @KPItarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target ...

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Do Your Buyers Know More About Your Solution Than You Do?

Author: Bret Rachlin, Chief Revenue Officer @KPItarget With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every ...

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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

Author: Lindsay Timperman, Executive Social Media Director @KPItarget If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling.  Social storytelling can be most accurately ...

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Ignoring Competition Likely Damages Your Customer Relationships

Author: Bret Rachlin, Chief Revenue Officer of KPItarget “Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and ...

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Dreaming about Fortnite Marketing Opportunities

Author: Mike Rowan, President, Founder @KPItarget As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will become more ...

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The Rise of Social Media TV and Vertical Videos

Author: Lindsay Timperman, Executive Director of Social Media @KPItarget From photo posts to IGTV, Instagram has come a long way since its inception. It now has more than 800 million monthly active users and many ...

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Why Online Advertising Needs Powerful Stories to Grow Offline Revenue

Author: Bret Rachlin, Chief Revenue Officer @KPItarget Quick! What’s the last online ad you saw today? Was it on Facebook? Or, were you searching for a specific product and saw it on Google? ...

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Connected TV Advertising. Changing the Way Brands Reach Consumers

Author: Mike Rowan, President, Founder @KPItarget From a marketing perspective, traditional TV advertising in the form of commercials has been a stalwart for decades. Commercials have not only provided brands with an effective ...

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Every Marketer Should Work Retail

View Original Post Here Whether you’re a B2B technologist, a CFO, or a CPG brand marketer, consider a part-time stint in Retail for a quick path to identifying new ways ...

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Acquiring A Website & Don’t Know Where to Start with SEO?

The acquisition of a new company and the associated website can be an opportunity for the business moving forward. However, several steps need to be taken before you are going ...

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