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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

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The Impact of Artificial Intelligence in Advertising

President, Founder @KPItarget Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Chief Revenue Officer @KPItarget Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve ...

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How to Plan Effective Content Creation

Director of Social Media @KPItarget The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content ...

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Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

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Does Your New Martech Application Help You Resonate?

Chief Revenue Officer @KPItarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target ...

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Do Your Buyers Know More About Your Solution Than You Do?

Chief Revenue Officer @KPItarget With answers a Google search away and YouTube tutorials that teach any skill on demand, more and more people believe themselves to be experts at every ...

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Keep Your Audience Coming Back for More: The Secret to Storytelling via Social Videos

Executive Social Media Director @KPItarget If brands want to truly capitalize on the benefits of social media, they must embrace the art of storytelling.  Social storytelling can be most accurately ...

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Ignoring Competition Likely Damages Your Customer Relationships

Chief Revenue Officer of KPItarget “Don’t focus on your competition” consistently appears in social posts as well as articles, imploring entrepreneurs, marketers and larger company executives to ignore competition and ...

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Dreaming about Fortnite Marketing Opportunities

President, Founder @KPItarget As part of our efforts to keep our content marketing initiatives fresh in 2019, we will be writing about innovative strategies that we feel will become more ...

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