Menu

Check out our latest post: How KPItarget Helped Citrus Magic Hyper-Target Audiences to Effectively Localize a National Campaign

Latest KPI insights

Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

Categories

Blog Posts

How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

View More
Blog Posts

5 Social Media Rules for Highly Regulated Industries — Alcohol

Executive Director of Social Media @KPItarget My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, ...

View More
Blog Posts

Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Director of Social Media @KPItarget Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in ...

View More
Blog Posts

How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

View More
Blog Posts

Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

View More
Blog Posts

The Impact of Artificial Intelligence in Advertising

President, Founder @KPItarget Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit ...

View More
Blog Posts

Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Chief Revenue Officer @KPItarget Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve ...

View More
Blog Posts

How to Plan Effective Content Creation

Director of Social Media @KPItarget The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content ...

View More
Blog Posts

Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

View More
Blog Posts

Does Your New Martech Application Help You Resonate?

Chief Revenue Officer @KPItarget As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target ...

View More