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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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Coronavirus Disrupting Business as Usual? Marketing Playbook for Uncertain Times

With the new reality of the COVID-19 pandemic, businesses are attempting to figure out how to adapt, as news cycles change by the hour, and the whole world grapples with ...

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Key Challenges With Personalized Marketing And How To Overcome Them

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. In 2020, marketers will increasingly turn to personalized marketing to improve customer engagement. According to the 2019 Trends in Personalization ...

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Practical Personalization: How To Connect With Your Customers In A Way That Resonates

Mike Rowan, President, Founder @KPItarget  This article originally appeared on Forbes.com. Personalized messaging is all the rage in marketing these days. In fact, tailored communication is no longer just appreciated ...

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Marketing Watch: Top 5 Campaigns, January 2020

January has been a busy month for creative marketing ideas. The Consumer Electronics Show in Vegas gave brands the opportunity to show off their cutting-edge innovations, New Year’s resolutions and ...

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Augmenting Reality for Successful Marketing Campaigns

Stirling Grodner, Social Media Coordinator @KPItarget Augmented Reality, or AR, is the technology to use cameras to capture the surroundings and simultaneously adding to or altering the image in some ...

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The TikTok Trend: What’s Working and Where Is It Going?

Jordan Upmalis, Director of Social Media @KPItarget To put it bluntly, if you haven’t heard of TikTok, you must be living under a rock. The relatively new platform skyrocketed to ...

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Marketing: It’s Not Personal

Bret Rachlin, Chief Revenue Officer @KPItarget Score! I just secured tickets to a Dodgers game while traveling to Los Angeles with my daughter in September. With myriad ticketing options, it’s ...

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Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

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How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

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Social Selling: What Is It and Why Should You Care?

We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have to be willing to not ...

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