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Read about everything from the latest marketing trends to best practices in this up-to-date resource packed with insights on a wide range of marketing topics.

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The TikTok Trend: What’s Working and Where Is It Going?

Jordan Upmalis, Director of Social Media @KPItarget To put it bluntly, if you haven’t heard of TikTok, you must be living under a rock. The relatively new platform skyrocketed to ...

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Marketing: It’s Not Personal

Bret Rachlin, Chief Revenue Officer @KPItarget Score! I just secured tickets to a Dodgers game while traveling to Los Angeles with my daughter in September. With myriad ticketing options, it’s ...

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Forget PT Barnum: How to Stay Ethical and Create Publicity Stunts that Make a Splash

Stirling Grodner, Social Media Coordinator @KPItarget The publicity stunt is as old as business itself. While it may have had a negative connotation for years, the time-honored tactic is getting ...

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How Surprise Creates a Delightful Customer Experience

Bret Rachlin, Chief Revenue Officer @KPItarget Recently, I wrote a LinkedIn article highlighting my trip with my daughter Chloe to Buffalo to see the Philadelphia Eagles play against the Bills. ...

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Social Selling: What Is It and Why Should You Care?

Director of Social Media @KPItarget We say it constantly, but it can never be said enough: digital marketing is an ever-evolving landscape and in order to be successful you have ...

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User Experience Design in Marketing

Social Media Coordinator @KPItarget No matter how innovative your marketing campaign, potential customers will be thrown off before you make a sale if your online experience (be it a website ...

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“10/10! I Will Recommend Your Brand to a Friend”

Author: Bret Rachlin, Chief Revenue Officer @KPItarget If these could be my last words on my deathbed, then I’ll die happily and satisfied. There’s nothing that gives a deeper feeling ...

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The Importance of Investing in Your Employees

Director of Social Media @KPItarget I recently saw a quote that really resonated with me. Zig Ziglar said, “You don’t build a business. You build people, and people build the ...

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How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

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5 Social Media Rules for Highly Regulated Industries — Alcohol

Executive Director of Social Media @KPItarget My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, ...

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