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How Singapore Airlines Uses AI to Personalize Air Travel

Mike Rowan, President, Founder @KPItarget Imagine for a moment the following travel scenario. You’ve spent two days in Mumbai closing sales deals, and you’re headed to Singapore for your company’s ...

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5 Social Media Rules for Highly Regulated Industries — Alcohol

My journey though the social media universe over the past ten years has handed me many different types of clients. Some B2B, some D2C, some SaaS and some B2C. While ...

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Tips and Tricks to Authentically Engage with your Audience Using Facebook Live

Facebook Live is a fantastic way to connect with your followers and have engaging conversations instantly. Broadcasts have doubled year over year since launching in 2016, and now has a ...

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How Improving the Customer Experience Delivers Data Insights

Mike Rowan, President, Founder @KPItarget If you’re in the business of making a percentage of your customer’s revenue, then what’s the best way for you to increase your own revenue? ...

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Put Your Customers at the Heart of Your Data Strategy

Mike Rowan, President, Founder @KPItarget Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your ...

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The Impact of Artificial Intelligence in Advertising

Artificial intelligence is quite the buzzword these days. However, when it comes to the practical application of some of these technologies, it may be a little bit unclear about the ...

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Why Modern Content Strategy Requires Artificial Intelligence to Resonate

Are the words you’re using in your content resonating with your target audience? Even if your metrics indicate that they are, it’s likely they could improve by incorporating artificial intelligence ...

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How to Plan Effective Content Creation

The social media landscape is constantly evolving and as marketing professionals we need to be willing and able to shift how we develop our content to accommodate these changes. Not ...

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Instagram Influencer Marketing: Selecting the Right Influencer

Mike Rowan, President, Founder @KPItarget With 1 billion monthly active users as of June 2018, Instagram is undoubtedly one of the most popular social networking apps in the world. So how ...

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Does Your New Martech Application Help You Resonate?

As martech applications continue to drive marketing and sales efforts forward, it’s important to understand if and how these applications help you resonate with your target audience. Do they enhance ...

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